How to Keep Your Readers Engaged and Interested

The average person's attention span is just 8.25 seconds long.

If you're a writer, then this statistic is rather depressing. You work hard to create high-quality content, only to find that many in your audience lose focus before they've even read your introduction.

Some people may choose to skim the remainder of your content, scanning to find the most interesting bits.

Others won't even bother to do that much. In fact, more than half of your readers are probably gone after just 15 seconds. Ouch.

But even though attention spans are getting shorter, long-form content is often recommended. Why? Because it tends to rank better in Google and get more shares on social media.

So how do you get people to actually read through everything you're writing?

Obviously, finding a way to capture (and retain!) people's attention is vital. Thankfully, there are methods and techniques to help you do so.

1) Start With a Strong Introduction

Do you share amazing facts and interesting opinions in the middle of your content? If so, that's awesome—but don't neglect your first few sentences.  

A dry or tired-sounding beginning could ruin everything. Instead of being thrilled with what you share, your audience will never even read the exciting part.  

Sadly, they'll be gone before they ever scroll down that far.

This is why you need to grab your audience's attention right away. Use your opening lines to pique their curiosity and convince them to keep reading.

How do you do this?

Well, you could mention the amazing story you're going to tell, give them a surprising fact or shocking statistic, or ask them a thought-provoking question.

Honestly, the possibilities are only limited by your imagination.  

If you've got great content and know what your audience wants, then strategically placing an interesting bit of information at the beginning of your content shouldn't be difficult at all.

2) Keep Your Audience Curious (But Do Get to The Point!)

Have you noticed that most TV shows don't end with a complete resolution of conflict?

They leave everyone wondering what's going to happen next, rather than winding up every single loose end.

Why do they do this?

Because they want us to keep watching the show.

By leaving some things unresolved, they make us curious about what happens next. Instead of assuming that all of the characters live happily ever after, we're left with a feeling of suspense and a desire to see the next episode.

This strategy is solid, and it's one that you can copy to hold your reader's attention (Now, in excessive amounts this can actually be detrimental—more on that in a minute).

If you're telling a story, then it's going to be fairly easy to keep your reader's curiosity piqued.

If not, then you can accomplish this with other methods. 

How? Drop hints of what you're going to mention in a few paragraphs, create intriguing subtitles, or focus on compelling conflicts. 

But while you need to keep people curious, you don't need to string them along.

If you continually hint about something awesome while never delivering what they want, you're going to sound sleazy.

Get to the point, and promptly deliver the content you're promising them. If you're going to give them promises of something amazing, then you need to fulfill those promises promptly.

3) Make Your Writing Easy to Understand

The average person reads roughly 200-250 words every minute.

But when they start to read something technical, that rate plummets to a mere 50-75 words per minute.

What does that mean?

It means that you've got to avoid difficult copy. Most of the time, you're going to be writing for people with short attention spans. Write in an easy-to-comprehend style.  Long words and complex phrases generally don't make you look smart—they just make it harder for others to digest what you've written.

Being a writer doesn't just involve throwing information at a paper. If that's all it took, then we wouldn't have a job!

Instead, our job is to make information easy to comprehend and digest. Writing in a friendly, conversational way is almost always the best way to accomplish this.

Use examples that others can relate to. Throw in a bit of humor, and let your personality shine through.

If you're able to take boring facts and turn them into something that's fun to read, then keeping your audience engaged isn't going to be a difficult task.

4) Pay Attention to Your Formatting

Would this post be easy to read if I took out all of the spaces between paragraphs?

Nope! If this were a single mass of text, it would be an imposing blog post.

Now, I know that most of you already understand the value of adding white space. But it's still possible to forget and write painfully long paragraphs, so a reminder isn't going to hurt.

Subheadings, lists, and graphics are also beneficial. Because they stand out from the rest of your content, these areas may help grab the attention of anyone who has started to skim your post.

How do I know this?

Mostly because I've been guilty of skimming articles in the past.

The intriguing headline may have convinced me to click, but that doesn't mean I'm committed to reading the content.

Unless I know that the article is relevant and useful, I tend to scan for relevancy and leave if I'm not interested.

But there are many times when an eye-catching subheading or graphic makes me pause.

If my attention is thoroughly re-captured, I'll go back to the beginning and everything in its entirety. This rarely happens when the content lacks subheadings.

Of course, even the most perfect piece of content ever is going to fail to engage some people. There are literally thousands of reasons why someone might quit reading. These can range from utterly mundane (their browser crashed) to ridiculously dramatic (their computer suddenly burst into flames).

Obviously, you can't control these sorts of things.

But what you can do is create attention-grabbing, easy-to-read content.

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Hannah Callahan is a content strategist and copywriter who believes in creating high-quality content that is both relevant and engaging.  When she isn't busy writing Hannah spends her time eating chocolate, reenacting the Civil War & WWII or reading.  Would you like to read more of what she's written?  Then head on over to her blog!

3 of the Most Painfully Common Content Marketing Mistakes

Just like anything else in life, content marketing comes with its ups and downs. There are times when content strategies are effortlessly implemented and bring with them a mountain of positive results and, on the flip side of things, others that fail to really do much of anything. This is just the nature of the game.

That said, regardless of how long you’ve been a part of the content marketing community, the more aware you are of the most common content marketing mistakes, the less likely you are to experience their negative consequences. The following are four of the biggest, most typical content marketing blunders to continuously plague both novice and experienced marketers:

1) Focus On an Audience as Much as Possible

You already know your product or service extremely well. It doesn’t take a genius to know that. However, what very much has the potential to separate you from your competitors is how well you know your target audience. 

Instead of using your brain like a business owner, step outside of yourself and think like an end user. After all, awesome content marketing is geared towards widespread entertainment, education and help.

2) It’s Not About You or Your Product

Old-school sales tactics call for oppressive measures and hard closes at every turn. In today’s day and age, with so much marketing noise being force-fed to potential consumers, such measures couldn’t be less effective. 

Yes, the end goal of content marketing is to increase sales, but harder product or service pitches have their place and time. Needless to say, if something independently provides value, its more important.

3) If It Lacks Substance, It’s Not Going to Help

Be it through desktop computers, laptops, tablets or smartphones, odds are high that your specific target demographic is constantly taking in new information. Because of this, consumers are no longer impressed by run-of-the-mill content. 

They’ll see it for what it is and will quickly tune you out. Instead, you’ve got to impress them both early and often to eventually convert them into paying customers.

Content marketing can be a tricky endeavor. However, when the aforementioned pitfalls are consciously avoided, the chances of success are most assuredly high. So, armed with a new outlook, make your next content marketing project your best yet.

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Lucas Miller is a Freelance Copywriter and Founder of Echelon Copy. When not writing, editing or running, he's working tirelessly to perfect what he claims is the "World's Greatest Pompadour." Additionally, for what it's worth, his editorial works have been featured on Social Media Today, Business2Community, Ragan's PR Daily, Spin Sucks and many other top-tier comms publications.

Why New Copywriters Must Sometimes Apply the ‘Fake It ’Til You Make It’ Doctrine

Usually, the “fake it ’til you make it” mentality is seen through a negative lens. Honestly, I’ve never understood why this is—well, at least with some things. 

Sure, there are people out there who are hypocritical to the max, but in matters of copywriting, getting started with things before you’re completely ready for the full-blown title of “copywriter” is without a doubt the best way to go. 

I’m no longer fishing for entry-level work, but when I was, I talked the talk and did my best to ensure that my walking followed a similar trend. Sometimes it did and sometimes it didn’t; either way, if I could go back, I wouldn’t change a thing.

Only You Know Who You Really Are

When I was younger, I wanted more than anything to become a sportswriter like Dan Le Batard or Jay Mariotti. I spent my Summer afternoons reading the paper and watching the same episode of “Sportscenter” multiple times each day. 

I was bound and determined to do all I could to become a columnist for Sports Illustrated or ESPN.com. Ya know—one of those big-time publications. 

Anyway, one day I hopped online and did a bit of research to try and learn how I could increase the likelihood of me becoming a top-tier journalist when I grew up. 

It’s been over a decade since this happened, but I remember stumbling upon an article that claimed that the best way to become a journalist was to accept that you already were one. If you wrote regularly and sought to tell stories in an accurate manner, you could confidently refer to yourself as a “journalist” when speaking with others. 

Eventually, my desire to cover sports for money gave way to making a living as a copywriter. Though my interests had changed, I never forgot the nominal side of things, and—as long as I was immersed in writing activities—openly referred to myself as a copywriter. 

The evidence was there, and people never questioned me. This wasn’t a lie. The projects weren’t all that sexy. I mean, most of the time, I wasn’t even making much money off of them. Yet, years later, looking back, it was the right thing to do. Heck, it led me to where I am today, so it must’ve worked to a certain degree.

Taking Action Is the Best Way to Learn

Copywriting isn’t neuroscience. It’s a trade—almost like welding or something similar. Instead of a blowtorch, copywriters use laptops. If you want to become a copywriter, you’ve got to spend time doing the very thing copywriters spend 90 percent of lives doing—writing. 

Get involved with a local publication, start and build a blog or hunt for a few one-time gigs on Upwork. By so doing, you’re becoming a copywriter. Yes, things could be better, but this is the hands-on beauty of copywriting.

I’ve looked over this post a time or two and, admittedly, it’s a bit clunky. That said, I feel pretty strongly about this one. So, what do you think? Is the ‘fake it ’til you make it’ doctrine a joke of a philosophy or something more worthwhile? Express you thoughts and feelings in the comments section below.

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Lucas Miller is the Founder of Echelon Copy. When not writing, editing or running, he's working tirelessly to perfect what he claims is the "World's Greatest Pompadour." Additionally, for what it's worth, his editorial works have been featured on Social Media Today, Business2Community, Ragan's PR Daily, Spin Sucks and many other top-tier PR publications.

4 Effective Ways to Combat the Urge to Not Write

It doesn’t really matter what type of writing you’re doing—if it’s going to be worth a reader’s time and a client’s hard-earned cash, some actual concentration will be required. Pretty crazy stuff, huh?

No, but seriously—I love to write, but every time I sit down to write a few blog posts, some other enticing option presents itself. It could be a football game, evening out with a friend or even another writing assignment that’s more exciting than a more pressing project.

So, if you’re going to make a name for yourself as a professional copywriter, some real discipline is going to be required. That said, how does someone go about making writing more of a priority?

When the urge to bypass writing for something else, how should you respond? Though by no means a perfect copywriter, I’ve found a few different methods rather handy for fighting through the most common distractions. If interested, here’s what works for me:

1) Create Mini Deadlines Along the Way

If you’ve ever taken a course on goal setting, then you’ve probably already heard people talk about how important this is. Trust me—my intention isn’t to bore you with what you’ve already heard, but if top-tier professionals are talking about it, there must be something there, right? 

Remember, these are small goals, so don’t make this more serious than it needs to be. I know many copywriters who base their daily goals on predetermined allotments of time, but I prefer to base mine on word counts. 

After starting the day, once I’ve produced 1,000 words of copy, I can go for a run, watch a sitcom or go out to eat with my wife. Before that, none of this can occur.

2) Remove Any and All Distractions

You know what these are, so don’t act like you’re lost as to what’s being discussed. Smartphone, television, Internet radio, Twitter—they’re all distractions and, when eliminated, it’s substantially easier to write. 

For example, before diving into an email marketing campaign or sales letter, turn your cellphone off and place it in a nearby drawer. Heck, when I’m really needing to get to work, I even go as far as logging out of my Gmail account. 

Though cut off from client communication, I’m able to write without anyone or anything keeping me from making money. Besides, in an hour or two, I can reconnect and get back to the communicative side of the job.

3) Focus On the End Goal

Why did you get into copywriting in the first place? What is it that you’re ultimately trying to accomplish? 

Maybe it was to get out of debt or build a new lifestyle for you and your family. Whatever the case, when laziness or something similar rears its ugly, it’s important to draw inspiration from that original source.

For me, it’s always been about being my own boss. Whenever I don’t feel like writing, I think back to what it was like to to have another individual calling the shots. I own my freelance copywriting career. 

The money, success and reputation—yup, it’s all mine. That said, so too is the failure, disappointment and idleness.

4) Stop Thinking and Get to Work

This section’s heading says it all—stop thinking and do something. I don’t care what it is that’s keeping you from writing, this is by far the best way to get the proverbial ball moving with a project.

If you’re a copywriter by trade, you clearly have a love of writing. As soon as you’re able to show a bit of grit and get to typing, those feelings of editorial enjoyment will undoubtedly return.  For me, at least, this method works 100 percent of the time.

More than just about anything, I love hearing from other writers. Through them, I’m able to learn more of what I can do to become a better copywriter. With that in mind, what are you currently doing to sidestep your workflow’s biggest enemies? Share what works for you in the comments section below.

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Lucas Miller is the Founder of Echelon Copy. When not writing, editing or running, he's working tirelessly to perfect what he claims is the "World's Greatest Pompadour." Additionally, for what it's worth, his editorial works have been featured on Social Media Today, Business2Community, Ragan's PR Daily, Spin Sucks and many other top-tier PR publications.

Why Few Talented Writers Transition to Freelance Copywriting

These days, it seems everyone is a writer. Blogging has had a huge impact on this, but it’s almost more than that, I think. Why? Well, millennials, more than any previous generation, have placed a great deal of emphasis on creativity. 

Whether it be photography, graphic design or traditional art, more young professionals than ever before are foregoing law and medical school for careers that require real out-of-the-box thinking.

Freelance copywriting is one of said career types. But, oddly enough, great writers often forego the freedoms of freelance copywriting and instead continue to write as a hobby, more than anything else. Based on my experiences as a freelance copywriter, there are a few reasons for this:

The Sales Hustle Is Real

Freelance copywriters need to be excellent salesmen to make any real money. It doesn’t matter how many deadlines you’ve got on the horizon, the sales process is a continuous one and should always be given proper time. 

While stressful, the conscious pushing of editorial services is very much necessary. Seeing as how most writers prefer leisurely writing and complete and total creative liberty over having to become a spokesperson for their own personal brand, freelance copywriting is bypassed.

Writing Under Pressure

As a copywriter, writing is a race against the clock. The faster you write, the more copy you produce. The more copy you produce, the more projects you can take on during the work day.

The end result of all of this? More money. I very much enjoy the “ball’s in your court” side of freelance copywriting. That said, understandably, many don’t.

Impure Writing

Impure writing is basically advertorial writing. I’ve covered this in the past, but there’s this idea within the creative writing community that if the sole purpose of an editorial work is to make money, you’ve “sold out.”

Freelance writing is wholeheartedly driven by money. If you’re not motivated by bringing in as much capital as possible, you’re going to struggle to make a name for yourself.

So, is it just me or is there an astounding number of great writers who would rather do just about anything other than work as a freelance copywriter? If of a similar mentality, why do you think this is? If not, why am I so far off with all of this? Take to the comments section below to voice your opinion.

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Lucas Miller is the Founder of Echelon Copy. When not writing, editing or running, he's working tirelessly to perfect what he claims is the "World's Greatest Pompadour." Additionally, for what it's worth, his editorial works have been featured on Social Media Today, Business2Community, Ragan's PR Daily, Spin Sucks and many other top-tier PR publications.

Why Regular People Absolutely Loathe Writing

I realize that I can’t speak for everyone, but let’s be honest here—few are the people that truly love writing. Sure, many are those who claim to enjoy writing in their free time, but that “passion” often seems like its little more than a hipster-induced craze. 

When it comes time to actually sit down and start typing away, there are simply more appealing things to do. 

More often than not, at least from what I’ve both seen and heard, writing is viewed as a type of activity most comparable to having one’s shins hit repeatedly with a wiffle ball bat. How can this be? 

Well, as far as I’m concerned, there are a few reasons for such a lack of editorial enthusiasm in the good ol’ United States:

Writing Calls for Concentration

I’m a younger guy, so I totally get how difficult it can be to focus for long periods of time. 

While both my parents and grandparents apparently spent the entirety of their youth building character, us millennials are more accustomed to spending our free time on any one of our personal electronic devices. 

Needless to say, with so much entertainment at our fingertips, it can be hard to focus on what most would consider run-of-the-mill entertainment outlets. As such, concentration suffers and the desire to write is almost completely destroyed.

Writing Requires Research

No, BuzzFeed lists and Tumblr posts don’t count as real “research.” At the same time, however, I’m not talking about the old-school research that was required to throw together a few term papers in high school or college. 

Ya know, with like Wikipedia and stuff? 

Conversely, research with the intent to write (not a crime) is substantially more arduous and involves hunting for the most minute of details so as to ensure that any editorial production stands out as a unique creation. Simply put, the tediousness of it all turns many people off.

Writing Demands Thought

Remember when old writing professors would talk about the value of creating an outline before starting in on an assignment? Yes, this was annoying as heck, but there was a method to their madness.

Though the content found on this blog would certainly beg to differ, for persuasive writing to be as influential as possible, each individual reader must be taken into consideration. 

For this reason, the layout of an argument is of the utmost importance. To make this happen, a great deal of painstaking thought is necessary.

What do you think—am I correct in my assessment of the state of writing? Do people really try and avoid writing at all costs, or is this something I’m blowing out of proportion? If willing, take a moment or two to express your thoughts in the comments section below.

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Lucas Miller is the Founder of Echelon Copy. When not writing, editing or running, he's working tirelessly to perfect what he claims is the "World's Greatest Pompadour." Additionally, for what it's worth, his editorial works have been featured on Social Media Today, Business2Community, Ragan's PR Daily, Spin Sucks and many other top-tier PR publications.

Grunt Work: How to Write 10,000 Words In a Day

As of 2013, there were 7.13 billion people on earth. Flip on the news and you’ll see many of them doing completely idiotic things. Even worse, much of this is voluntarily done. 

Seriously, next time ESPN is hosting either the Winter or Summer X Games, you’ll see exactly what I’m talking about. 

Sure, motocross racers, skateboarders and BMX bikers lead extreme lives, but my guess is that few of them have ever done what us bloggers would toss into our very own “extreme” category: write 10,000 words in one day. 

I did this once myself—emphasis on the word once. It took a great deal out of me.

I mean, as far as normal writing is concerned, I did the math a couple of months ago and, as a copywriter by trade, I average anywhere between 4,000 and 5,000 words a day. 

Honestly, as a freakishly hyperactive human, it doesn’t seem like all that much. That said, when it’s time to close up shop, I’m dead tired and ready for some real rest and relaxation.

So, when I busted out 10,000 words, I wasn’t all that surprised by how much the activity took out of me. Anyone can do it, but it’s substantially harder than what you’re thinking.

Whatever the case, if this sounds like something you’re interested in, I’d be happy to share with you the very tidbits that helped push me until I’d successfully finished “The 10,000-Word Challenge.” 

That’s not an official title or anything, but it sure sounds impressive, huh? Anyway, here’s what you should do if you feel like downing this editorial giant:

Work With a Schedule

If you plan to belt out a disgusting number of words in one 24-hour period, don’t think it’ll be one of those things you do after your evening shower and before sliding into bed. 

No, it’s going to take more time than that.

This isn’t a one or two hour ordeal; moreover, it’s something that you’re going to need to plan out and—here’s the hard part—execute.

If you’re a full-time copywriter, blogger or journalist, this isn’t all that hard to do. You write for a living. If this is your situation, by simply upping your level of production, you can make this happen. 

On the flip side of things, however, if you’re a part-time writer or simply do this sort of thing for fun, it’s going to to take a “sick day” or weekend to make this happen. 

Basically, as long as there’s plenty of time and a plan in place, you’ve won half the battle.

The Tortoise Still Wins the Race

Writing 10,000 words isn’t a sprint; it’s a marathon. Yes, the whole “Tortoise and Hair” narrative is painfully overused, but it works here. 

You’re going to be writing 10,000 words and—more than likely—much of what you produce won’t be your best work, but it doesn’t have to be your worst either, right? 

Think about it—there’s an ever-present dichotomy in the world of copywriting. If you write too quickly, you’re not focusing enough on quality. 

Conversely, if you focus too much on quality, you’re missing out on thousands of dollars each month due to your lack of pace. 

The real solution? Write both quickly and beautifully. You can have both. Nobody’s saying you can’t.

Needless to say, the “slow and steady” method not only helps you create awesome content in a calm and collected manner en route to 10,000 words, it prevents you from linking your name to complete and total garbage.

Eliminate Distractions While Writing

Think you’re immune to the ever-present pull of distractions? I’ve written entire pieces on this before, but it’s especially huge when tackling 10,000 words. 

You might be good, but come 6,000 or 7,000 words, you will most assuredly feel the urgent need to respond to that Facebook message you’d forgotten about from a second cousin of yours over three weeks ago. 

I’ve been there. It’s rough. 

This goes back to the whole scheduling thing. When it’s time to write, it’s time to write. When it’s time for a break, it’s time for a break. Save the email, smartphone, snacking and even trips to the restroom for those built-in moments for clearing your thoughts. 

Otherwise, you need to be at your computer working on the next project.

Commit Mentally

You’re not a professional cyclist or marathon runner, so don’t start acting like one. 

Yet, one of an anaerobic athlete’s greatest weapons comes not only from the strength of his or her physical muscles, but from raw mental tenacity. 

As the day wears on, you’ll need to call upon the powers of your brain to keep your fingers flying. 

I’m no motivational speaker, so I’m not entirely certain as to what needs to be done to keep you churning in these moments of difficulty, all I can say is that you need to be prepared to face them and overcome them on your own. 

The upside of this, however, is that when you have finally typed your last word, you’ll officially be able to say that you’ve joined the 10,000 word club.

Before signing off, let’s focus on you for a minute—have you ever managed to dominate 10,000 typed words in a single day? If not, what’s your max? Also, if you don’t mind me asking, what’s your average? 

So as to better give Echelon’s readers a better idea of what can be done in a single day, please post your answers in the comments section below.

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Lucas Miller is the Founder of Echelon Copy. When not writing, editing or running, he's working tirelessly to perfect what he claims is the "World's Greatest Pompadour." Additionally, for what it's worth, his editorial works have been featured on Social Media Today, Business2Community, Ragan's PR Daily, Spin Sucks and many other top-tier PR publications.

How to Quickly and Effectively Delve Into Different Content Niches as a Copywriter

Journalists write articles. Authors write books. Screenwriters write screenplays. And copywriters? Well, they do a bit of everything, to be honest. That’s one of the greatest things about copywriting.

While the thought of sitting in a chair and typing all day at a desk might be enough to cause bored high school students to gouge their own eyes out with a hot fire iron, copywriters find joy in doing just that. 

It’s a weird feeling, but it’s a blast.

Copywriters Sometimes Need a Change of Pace

Listen, I’m not saying that copywriters don’t get tired of writing, it’s just that for them, it’s more of a passion than anything else. How can this be? Yeah, they’re good at it, so it’s more enjoyable, but there’s something to be said for the numerous types of copy that they tackle on a daily basis. 

This helps mix things up a bit. 

So, what should be done if you’re a copywriter who’s specialty is found in article generation and blogging and you’re looking to branch out and expand your editorial skill set? Whatever you do, don’t fret. 

In fact, this isn’t all that hard at all.

How to Branch Out With Your Copywriting Projects

If you can write well, you’re well-equipped to expand your various production niches. To make this happen, and get paid while you’re doing it, it’s best to find yourself some entry-level work on any one of the Internet’s best freelancer website. 

While sites like Toptal are great for nabbing work, honestly, the competition might be a bit advanced for someone who’s looking to try out something new. Instead, opt for sites like Upwork or Freelancer to get things started. 

Just for the sake of an example, let’s say that you’re looking to get into the production of email marketing campaigns and, after looking for some low-lying work on Upwork, you finally win a gig producing a series of emails for a small business.

More than likely, you’ll be a bit nervous. Sure, you’re working with a smaller client and there’s not much pressure on the line, but—as a good copywriter—you don’t make a point of disappointing paying customers.

How to Learn to Produce New and Exciting Content Types

Here’s the secret—are you ready? 

The solution to this problem is found in a painfully simple way: Google. 

Yup, the very method you need to expand your circle of influence as a copywriter is the same as the one you’d use to find out whether or not babies are born without kneecaps. 

Continuing with the example we’ve already established, if in need of some real help, simply google something along the lines of “how to write a marketing email.” 

Generally speaking, there’s a template for most copy types—marketing emails are no different. 

Read through some examples and find a few you like. Read through them four or five times and, honing in on what you’ve been asked to do by your client, follow the same outline as the examples you’ve chosen to work with. 

This isn’t plagiarism or anything similar, it’s being smart and expanding your copywriting abilities. If in fact you really know how to write well, while somewhat uncomfortable, the end product should satisfy exactly what you’re client was wanting all along.

Practice Until You’re Ready for Some Big-Money Projects

As is the case with just about anything in life, practice makes perfect. Continue to work smaller, more basic jobs and, in time, the portfolio samples you’ll have accumulated will be well worth the horrible money you made churning them out. 

The best part? 

This doesn’t only work with email marketing, it can also do wonders for brochure writing, sales letters, landing pages and a host of other content types. 

Ya see, copywriting—though a worthwhile skill in its own right—isn’t rocket science. The tricks of the trade are always changing, but the psychology behind all of it isn’t. 

It’s public knowledge, and because it’s public knowledge, it’s easy to find. Do your due diligence and you can write just about anything and make money doing it.

What do you think? Is there more to it than just hopping on Google and doing a few quick searches for copywriting expertise? Whatever your take on the matter, make your thoughts and feelings known in the comments section below.

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Lucas Miller is the Founder of Echelon Copy. When not writing, editing or running, he's working tirelessly to perfect what he claims is the "World's Greatest Pompadour." Additionally, for what it's worth, his editorial works have been featured on Social Media Today, Business2Community, Ragan's PR Daily, Spin Sucks and many other top-tier PR publications.

Why Copywriters Are Some of the Wealthiest People Out There

Copywriters are filthy rich. They really are. I know what you’re thinking: “Lucas, how can you say such a thing when all I do is bid on mind-numbing projects on UpWork all day?” 

Well, in response, you can actually make some pretty solid money on UpWork if you know what you’re doing. Secondly, monetary wealth isn’t the only kind of wealth out there.

No, I’m not trying to get all Buddhist monk on you or anything, it’s just that there’s more to life than money. Also, there’s a great deal to life that is money and, fortunately for the copywriting industry, there’s plenty of that to be had, as well. 

Intrigued? That’s what I thought. Here’s all the glitz and glamour of copywriting has to offer its faithful participants:

Temporal Comfort

Copywriting is a lucrative industry, but nobody really believes it. It’s kind of like when someone says he’s a professional blogger. Admit it—the first thought that runs through your head is, “Gosh, this dude’s wife must love living off of Ramen noodles and Kool-Aid.”

Think about it—bloggers, journalists and novelists are all starving. Their writing is doing their bank accounts little good. Yet, copywriters are sitting pretty. 

Sure, maybe it’s because they’ve “sold out” and use their editorial talents for product-and service-pushing endeavors, but I couldn’t care less. I get paid to write for living and live comfortably doing just that. 

What more could a creative person want?

Incredible Relationships

Copywriters are professional networkers, practically. Sure, PR people [quite a bit of crossover between the two, honestly] are probably equipped with a bit more tact, but copywriters, especially freelance copywriters, depend on networking for their livelihood. 

While it’s true that the occasional butt face [I’m not a profane man, so this’ll have to do] hires you for a project, many of the people with whom you’ll work are absolutely splendid. 

Moreover, your relationship isn’t limited to a handful of emails. If you’re doing your job correctly and involve a client the way you should, a meaningful, long-lasting relationship can be developed. 

I love this sort of thing. It’s awesome.

Widespread Knowledge

If you think about it, copywriters are modern-day renaissance men—and women, mind you. We learn by experience—the best kind of learning, as far as I’m concerned. 

Moreover, we’re researchers. We produce invaluable copy for any and all industries. Be it a mammoth personal injury law firm or basic tech startup, we can handle anything. 

As the months and years fall of the calendar, our craft is perfected—all while we take in more information. Simply put, there’s nothing like it.

Individual Freedom

Of all the benefits of working as a professional copywriter, this is by far my favorite. If I want to roll out of bed in the morning and work in my underwear, I totally can. I’m my own boss. 

Obviously, this kind of work environment pertains primarily to freelance copywriters or those who run their own business, but it’s still a beautiful thing. 

Imagine breaking free from the confines of the corporate environment to pursue only the work you’re actually passionate about. 

Sounds like a pretty sweet gig, eh? Like anything else, it comes with its own series of stresses, but the pros far outweigh the cons.

See what I mean? If the aforementioned can’t be classified as wealth, then I don’t want to be wealthy.

Now, what do you consider wealth? If you’re a copywriter, do you see yourself a part of one of the wealthiest professional networks on the planet, or are you just as much a starving student now as you were a few years or decades back? 

Hop on down to the comments section below to have your voice heard.

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Lucas Miller is the Founder of Echelon Copy. When not writing, editing or running, he's working tirelessly to perfect what he claims is the "World's Greatest Pompadour." Additionally, for what it's worth, his editorial works have been featured on Social Media Today, Business2Community, Ragan's PR Daily, Spin Sucks and many other top-tier PR publications.

How to Successfully Network With Other Industry-Leading Copywriters

Copywriters needn’t only network with potential clients. In fact, it’s in their best interest to interact with other copywriters. 

Maybe I’m way out in left field with this one, but in my mind at least, copywriting is almost more of a trade than a field of academia. Hence, the importance of mingling with other copywriters. 

Ya know, like a shoe cobbler or a blacksmith. I’m only 25 years old, but I imagine that back in the day, when a young man wanted to become a blacksmith, he spent some time learning about the trade from an older, more experienced blacksmith. 

In my head, at least, copywriting is somewhat similar. It’s not a trade in the way that young people go to technical school to become welders or refrigerator repairmen, but the basic principles are the same.

Copywriting is a craft. Copywriting requires a certain set of skills. Copywriting is best learned through experience. 

Isn’t that how trades work, kind of? 

Heck, our bunch of professionals doesn’t even come from a single college major. If you can write, self-start, are generally likable and can research the heck out of just about any topic, you’ve got a career waiting for you as a copywriter. 

However, as is the cased with just about anything in life, if there’s easy money to be made, there’s some sort of catch. 

With copywriting, it’s the difficulty of creating powerful prose. This is where interacting with seasoned copywriters comes into play. 

Simply put, if you want your copywriting career to become all that it can be, you need to be picking up as many tricks of the trade as possible from those who know more than you do. 

How is this to be done? Here are a few suggestions to get you started:

Develop a Relationship On Twitter

I’m a huge fan of Twitter. When I’m working, I’ve always got it open on my laptop. 

Sure, this is probably a bit of a distraction, but I feel like having my Twitter feed open at all times keeps me informed as to what’s taking place in the world of advertising, public relations and social media marketing. 

I mean, ours is an ever-changing industry, so it’s important to constantly be on the lookout for new information. 

Additionally, through Twitter, I’ve been able to connect with numerous copywriters. These are men and women who have years of experience in the industry and are willing to share their knowledge with those who are going to listen intently and put it into practice.

Don’t believe me? Hop on Twitter and interact with the likes of Danny Margulies, Ray Edwards and Ryan Healy. You’ll see what I’m talking about.

LinkedIn’s Search Feature

LinkedIn is the Internet’s largest professional networking site. As such, you’ve got to be a part of it if you want to be networking. 

Makes sense, right? 

While it is important that you put your best foot forward with your LinkedIn profile, what’s quite possibly even more essential is that you focus on connecting with other copywriters using the site’s search feature. 

Connect with them and reach out from time to time. Though somewhat uncomfortable initially, this isn’t a taboo practice on LinkedIn. Countless professionals do it. Well, at least the smart ones do.

Give the Warrior Forum a Try

Ever heard of the Warrior Forum? If you haven’t, it’s time to bust out the ol’ laptop and get cracking. The Warrior Forum is arguably the finest digital marketing forum on the World Wide Web.

There are gobs of copywriters hanging out on there. 

Also, Digital Point forum is pretty solid. Either way, you’re going to want to bring your bring A-game. While most copywriters are more than willing to offer some help, others are intent on making newcomers to the community feel as awkward as possible. 

That said, this shouldn’t stop you. A bit of digital hazing is well worth it when the light at the end of the tunnel has Bob Bly telling you about the ins and outs of how he quickly became one of the wealthiest copywriters to have ever lived.

Simply Reach Out and Ask

It’s so simple, yet nobody actually does it. If you happen to learn of a copywriter and you think to yourself, “This guy has something about him that I admire. I want to learn more,” reach out and introduce yourself. 

These days, with everyone’s information being made public on the Internet, it’s easy to find an email address, Twitter handle or even a phone number. Be genuine, humble and flexible and do what few are brave enough to even consider—ask for help. 

Worst case scenario, a copywriter refers you to his or her e-book and calls it a day. I’ve had this happen and, shockingly, the world didn’t end.

More often than not, however, I’ve been met with positive feedback.

Now, let’s turn the tables for a moment—what methods have you used to connect with top-tier copywriters? On the flip side of things, what impedes you from reaching out to learn more? 

If you’ve got something to say, please take a moment or two to share it in the comments section below.

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Lucas Miller is the Founder of Echelon Copy. When not writing, editing or running, he's working tirelessly to perfect what he claims is the "World's Greatest Pompadour." Additionally, for what it's worth, his editorial works have been featured on Social Media Today, Business2Community, Ragan's PR Daily, Spin Sucks and many other top-tier PR publications.

Move Over Medium: Why Blogging Is Best Done On Independent Websites

In recent years, more than ever before, blogging has taken off. Because of this, a number of companies of risen up from the ashes of traditional journalism and transformed themselves into kings of the blogging industry. Think about it: Medium, Tumblr, HubPages, Quora and LiveJournal have all, in addition to other things, become extremely well-known for the blogging platforms they provide. Heck, even the atrocity that is Blogspot sees a great deal of user engagement.

The Easy Way Out

Simply put, if you’re serious about blogging, do yourself a favor and create your own website with its very own web domain. Blogging, wrongfully associated with only stay-at-home and soccer moms, isn’t for the faint of heart. If you’re going to put the necessary time and effort into growing a blog, don’t do it on the backs of some corporate entity; moreover, develop your own plot of metaphoric land out on the World Wide Web through WordPress, SquareSpace, Weebly or Wix.

The argument for using blog-specific sites is that they’re innately built for audience growth and consumption. Truthfully, it’s a strong argument. When people create a Medium account and use it, they’re not hopping online to shop or use social media; instead, they’re fully intent on reading. Ultimately, this is what bloggers want: people to read their posts.

Complete and Total Control

Sure, initially, Tumblr or HubPages might be better for widespread readership, but there’s a definite ceiling on what can come about in the ways of success. Should a booming blogger on Quora or LiveJournal ever hope to build more than editorial credibility or individual brand, he or she will need to venture out into choppier waters. 

When a site is individually owned and operated, not only is a hefty reader base still possible, but it’s substantially easier to branch out and truly own the project. Writing is one thing, but there’s so much more to blogging than run-of-the-mill, rudimentary posts. Additionally, endeavors involving web development, graphic design, search engine optimization, video production, social media marketing, advertising and e-commerce are made possible.

This is why innumerable bloggers from each of the world’s four corners make money as professional bloggers. It’s not easy, but it’s better than cutting corners and taking the easy way out. Right from the get-go, know that taking on a blog of your own is going to be difficult. That being said, if you plan on wholeheartedly embracing the grind mentality and tremendous effort associated with the practice, there’s no reason to blog through an overly intrusive, controlling publication.

As is customary in our industry, most PR pros have a digital portfolio, website or personal blog. More than likely, many of you are actively engaged in an editorial project, such as a blog, outside of your workplace duties. If so, what’s your hot take? With respect to blogging, is it better to embrace a reputable host site or go out on your own? Voice your opinion in the comments section below.

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Lucas Miller is the Founder of Echelon Copy. When not writing, editing or running, he's working tirelessly to perfect what he claims is the "World's Greatest Pompadour." Additionally, for what it's worth, his editorial works have been featured on Social Media Today, Business2Community, Ragan's PR Daily, Spin Sucks and many other top-tier PR publications.

5 Tips for Overcoming the Mental Entrapment That Is Writer’s Block

Writing is one of those things that people either hate or love. Truthfully, there’s very little middle ground. Regardless of which side you’re on, at one point or another, the inevitable is bound to take place: writer’s block.

Yup, remember that thing that would creep into your brain back in college? My guess is that it often seemed like there wasn’t enough caffeine in the world to make brilliance spill out onto that painfully blank Word document of your yours.

Needless to say, even though all-nighters, Pandora and 5 Hour Energy might jog the ingenious juices of some folks, most of us need something a bit more dependable to start hammering out amazing editorial content. 

While my opinions aren’t certainly widespread, the following methods, for one odd reason or another, have always had a way of helping me to get out of a writing rut. If needed, try ‘em on for size:

1) Get Up Early and Take a Shower

I don’t drink, but I’ve heard that a shower—usually a cold one, mind you—has a way of sobering people up in a matter of minutes. Whether that’s an old wives’ tale or not, I can’t say; however, I am certain of the fact that warm water has a way of not only cleansing the body, but also the mind. Mercy, that last bit was deep.

2) Listen to Relaxing Music

I realize that, in a roundabout way, I bashed on listening to music in this piece’s introduction. That being said, music really can be effective for bringing about fresh ideas. Though generally partial to 90s grunge, when writing, I try and steer clear of anything too abrasive. For me, the more it sounds like it would be part of a ballet, the better.

3) Clean the Work Area

This might just be a random theory of mind, but I’ve always felt that the best writers are a bit OCD. Now I’m not claiming to be a great writer, as demonstrated by this site, but my workspace is celestial in cleanliness. When messy, nothing seems to get done. Clean things up and you’ll be surprised at how quickly writing efficiency improves.

4) Sleep With a Notepad Nearby

Of these five tips, this one might very well be my favorite. There have been times during my career when I’ve literally sat and stared at a computer screen for an hour without having been able to produce anything of worth. Yet, the second I go to bed and my head hits the pillow, the words just start pouring in. Horrible for blissful sleep, but great for ideation, a nearby legal pad will keep any and all content concepts safely stored until morning.

5) Stop Writing

If Bill Belew’s reading this, he’s probably on the verge of cardiac arrest. We’ve all read those posts about producing 10,000 words of written content every day and strive, as hard as it may be, to do just that. Trust me on this—when the worst of writer’s block hits, its not blasphemy to actually take a step back and do something other than writing. The best journalists, copywriters, bloggers and PR pros have solid hobbies outside of work that keep them creative.

Now that you’ve read over what I do to avoid a mental stalemate, it’s your turn. What did I miss? In the comments section below, share what you do to keep incredible content creation a normal occurrence throughout the workday.

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Lucas Miller is the Founder of Echelon Copy. When not writing, editing or running, he's working tirelessly to perfect what he claims is the "World's Greatest Pompadour." Additionally, for what it's worth, his editorial works have been featured on Social Media Today, Business2Community, Ragan's PR Daily, Spin Sucks and many other top-tier PR publications.