Social Media Marketing’s 8 Most Annoying, Overused Buzzwords

 

Buzzwords. Generally speaking, they’re purely the stuff of public relations. Seriously, PR pros use them as if they were a comfort blanket of sorts. 

Currently, seeing as how PR has evolved into a beast comprising a multitude of other communicative fields—blogging, copywriting, SEO and social media marketing—the list of annoying, overused terms has painfully become even more expansive.

With respect to the latter of the aforementioned bunch, things are worse than they’ve ever been before. No joke. Check out the following list to see what I’m talking about:

1) ‘Engagement’

No, this doesn’t have anything to do with beautiful white dresses, diamond rings or glass slippers. This term references the thing that social media specialists supposedly spend all day doing: reaching out and interacting with brand fans. 

Granted, more often than not, these sorts of interactions are scheduled and robotic in nature, but in theory, hardcore engagement is what’s technically taking place.

2) ‘Industry Influencer’

Every social media marketer wants to have this title, but few are those who actually earn it. Well, if you count those who’ve included this on their LinkedIn profile pages, then most of them already do. 

Needless to say, it doesn’t mean much when the most social media experience you have is helping your grandmother access photos of her grandchildren while on Facebook.

3) ‘Thought Leader’

This one pairs nicely with the buzzword that precedes it. To be an “Industry Influencer” is one thing, but to be a “Thought Leader” is to enter a whole new realm of awesomeness.

To qualify for social media’s equivalent of a black belt, you’ve got to have a minimum of 100,000 followers on Twitter, regardless of whether they’ve been purchased or not. Any less, and you’re just another punk with a Twitter feed and a bunch of unread, automated DMs in his inbox.

4) ‘Social Listening’

As previously mentioned, social media is about engagement. Shockingly, if you’re to engage in conversation with someone, you’ve got to actually listen to them. 

In fact, studies have shown that social media marketers who’ve been involved in long, successful relationships actually perform better in the workplace.

Okay, so no study’s really shown that. But if one had, it sure would’ve been convenient in proving my point.

5) ‘Big Data’

People get into social media marketing because they hate numbers. Ironically, the joke’s on them, because there are plenty of analytics to go around. 

As far as numbers are concerned, though, nobody actually knows what big data even is. It sounds smart, so it’s tossed around like a frisbee. 

If confused, you’re neither an “Industry Influencer” or a “Thought Leader.” Heck, go talk to a web scraper. They should be able to help you make sense of all this stuff.

6) ‘ROI’

Social media marketers talk about this all the time because, when proven, it’s the very thing that keeps them gainfully employed. 

However, when absent, it’s back to the call center and sleeping on the couch in the living room.

7) ‘Growth Hacker’

There’s so much confusion surrounding this title, it’s scary. 

Thankfully, the good folks at QuickSprout defined the term, saying, “A growth hacker is not a replacement for a marketer. A growth hacker is not better than marketer. A growth hacker is just different than a marketer. To use the most succinct definition…, “A growth hacker is a person whose true north is growth.”

Exactly. Simple enough, right? Wrong. That’s why this phrase is used so frequently. In theory, if it sounds fancy enough and is said over and over again, a sensical definition will eventually catch on.

8) ‘Content’

This is by far the worst of them all. What’s crazy is that this term embodies just about everything in social media. 

What’s pushed? Content. What’s shared? Content. What’s to be improved? Content. What’s king? Content. I swear, though true, if I hear that “content is king” one more time, I might just go right ahead gouge my own eyes out.

Obviously, this post was—more than just about anything else—a way to have some fun with the most commonly-heard terms in the world of social media marketing. 

Now it’s time for you to give me the best you’ve got. What’s been left off of this list or what could’ve been explained better? Jump down to the comments section below to share your thoughts.

 


Lucas Miller is the Founder of Echelon Copy. When not writing, editing or running, he's working tirelessly to perfect what he claims is the "World's Greatest Pompadour." Additionally, for what it's worth, his editorial works have been featured on Social Media Today, Business2Community, Ragan's PR Daily, Spin Sucks and many other top-tier PR publications.

Apart From HootSuite, the 3 Best Social Media Tools for Impoverished Strategists

 

If you’re a young, up-and-coming social media strategist, more than likely, you’ve already become familiar with a couple of different things: how difficult it is to juggle a variety of different social channels and the daily consumption of Ramen Noodles. 

Yup, that’s the cost, at least when starting out, of making a living off of the very thing that most people do in their free time. Fortunately, apart from Hootsuite, there are a number of other free social media tools which, when properly used, make the professional lives of starving social strategists slightly more enjoyable. Here are three of my personal favorites:

1) Facebook Insights

As a far as free social tools are concerned, Facebook Insights is easily in second place, directly behind Hootsuite. If you consider yourself an expert marketer on Facebook and have yet to have explored all that Facebook Insights has to offer, it might be time to strongly consider a career change. 

Sure, Facebook has made some recent changes making advertising a more difficult endeavor, but that shouldn’t stop you from using Facebook Insights. Through the free service, you can easily come to better understand the behavior of your target audience. Furthermore, likes, engagement and post reach are all presented in an easy-to-read format for account managers.

2) TweetDeck

I’m a fan of pushing as much content as possible and no social platform is better for that than Twitter. If you’re like me and use Twitter on a regular basis, you’ve probably already heard of TweetDeck. Shockingly, there’s a reason for that—it’s incredible. 

Similar to Hootsuite, TweetDeck allows users to schedule tweets and keep up-to-date with the latest hashtags, topics and events that Twitter has to offer. Simply put, if you’re serious about Twitter and haven’t made this happen quite yet, hop on over to and give things a look. You’ll be happy with what you find.

3) IceRocket

Okay, so this one’s a bit different from the previous two tools. Originally launched in 2004, IceRocket was intended for bloggers and, seeing as how many of us PR pros regularly produce engaging blog posts, this resource is pure gold. 

Serving as more of a search engine, I use IceRocket to to not only track blog and client mentions on the Internet, but also on Facebook and Twitter. Even better, use IceRocket’s trend report to add a visual twist to more effectively monitor mentions. While the interface isn’t as in-depth as you might like, it’s better than forking over a few hundred bucks a month for more expensive social scanning systems.

Additionally, as time goes on and the social movement gains even more steam than it already has, there are bound to be more tools made readily available for public use. Needless to say, keep your eyes peeled. Things are only going to get better.

Obviously, this isn’t a comprehensive list of free social media tools, by any means. With that in mind, which social tools have you used to help build your clients’ images out on the World Wide Web? What’s worked efficiently? Conversely, what’s tools are more imposters than anything else? Let me know in the comments section below.

 


Lucas Miller is the Founder of Echelon Copy. When not writing, editing or running, he's working tirelessly to perfect what he claims is the "World's Greatest Pompadour." Additionally, for what it's worth, his editorial works have been featured on Social Media Today, Business2Community, Ragan's PR Daily, Spin Sucks and many other top-tier PR publications.